The Design Team’s definitive trend guide 2015
Discovery
A cosmic, galactic discovery of stretching the imagination – as the world continues to develop rapidly, we need to study and be inspired to grow.
Functionality and tactile properties inspired by extreme conditions and temperatures are resulting in scarred surfaces and a focus on precious materials. Brushed metals, structured surfaces and crackled effects also fall into this category. Geometrics take on a new abstract form, and transparent surfaces are prominent.
Memory
The emotional connection of the memory sets off this theme of personal fulfilment and wellbeing. The consideration and re-evaluation of tradition infused craftsmanship, reworked with nostalgic elements and combined with cutting-edge technology results in future design being more considered and ethical in 2015.
Inspired by the beauty of 18th and 19th-century botanical art, this trend encompasses the feeling of honesty, purity and quiet, with a patience and respect for nature and its artistic qualities.
Keep an eye on the blog for more trend forecasting from our Design Team in the coming months…
Sensory
The simulation of the senses forms the basis of this feel-good theme of super sensory shades, inspired by the experience of one sense leading to the reaction of another, to create a more impactful experience.
Tactile qualities create sensual experiences through soft, airy and matt finishes mixed with contrasting polished surfaces, smoothness and enamel-like shine.
Simple baseline colour creates a sense of beauty and wellness with minimalist style. Iridescent and translucent surfaces create layered effects with the combination of shape, colour and texture being key to the flawless finish of the theme.
Mixology
Mixology is an array of clashing shades and prints, inspired by kaleidoscopic shapes and playful interpretations. It strives to move away from mass marketing and guides us towards a life of re-use, recycling and product hacking.
Key features of the trend include clashing patterns, prints and bold use of colour, with cultural references to the Memphis movement of the 1980s.
The trend evokes feelings of playfulness – fusing futuristic and retro styles together for relevance in a digital world.
As the keen-eyed amongst you will have noticed, our Design Team has begun its extensive trend research for the year ahead. Having already visited Maison & Objet in Paris, and Heimtextil in Frankfurt, our designers have uncovered the concepts behind the key themes emerging in the industry.
Here are four of the main trends set to shape the coming year’s collections, alongside a glimpse into how our team has already implemented its research into our upcoming designs.
